Recently the CBC was interviewing a panel of Canadian news editors on a popular morning radio show and they were discussing the year's worst media errors. Regret The Error has posted its own year-end review and not even YM is spared:
"For some reason, we come across many porn related errors and corrections each year, and they’re usually hilarious. First we have a case of misdirection. In February two publications, YM Your Prom and Teen Prom of Fairchild and Hearst respectively, ran the same ad that contained an incorrect URL. Rather than going to a teen-friendly site, the ad sent people to a "child porn" site. "
I guess YM won't have this problem now that it ceased publication. How dare they taint the prom issue. ARRGHHHHHHH!
I've always thought about launching a print journal, but of course money is the main thing holding me back. The Web seems like a viable option to turn to, but I think I'd still need some help [financial and otherwise] in putting it all together.
Media Week has a fabulous article on why more magazines should pay attention to their presence on the Web. This information is gold. I can't tell you how many times I've dismissed perusing a site simply because they've asked me to register or login:
"Keynote speaker John Battelle, the former publisher of The Industry Standard and the author of the Google-chronicling book The Search, implored magazines to eschew a print-focused strategy, while also embracing search engine marketing and user-generated content.
“Magazines don’t need to be equated with print,” he said. “It’s a content-driven model now. It’s not about distribution.”
Since content is so important, Battelle said that magazines need to fully embrace search engine marketing to get readers to that content, including both optimizing their Web sites to get noticed up by search engines and also employing paid search ads on Google and Yahoo!."
What? It's about content?
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Terry